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Blog Archive Showing 1 - 10 of 366 Sort By: Category | Date | Title | Author Searching for the Holy Grail of learning outcomesEditor’s note: I’m back after a two month hiatus dealing with family health care challenges on top of some new administrative duties and a new online course. Thank you very much for bearing with the absence of postings on GlobalHigherEd. Today’s entry was kindly contributed by John Douglass, Gregg Thomson, and Chun-Mei Zhao of the [...] A February experiment: curtailing social mediaUpdate: Minutes after posting this announcement for all the world to see, I receive word from the good folks at HighEdWeb Arkansas, where I presented last summer, that I won the coveted Red Stapler award. So, before the calendar page turns, I had to update with a bit of blatant self-congratulation. Now, see you in [...] Friday Five: Seth Godin, content marketing, social media lessons from the GOP and moreRecent picks from my ginormous Twitter favorites files: 1. Must-read: Seth Godin on higher ed. This post appeared earlier this month in Rob Zinkan’s blog University Advancement, but I don’t think it’s gotten enough attention. Godin, whose 2010 piece on the coming meltdown in higher education generated enormous chatter, digs a little deeper into this subject [...] Dear Mr. President?Dear President Obama: I watched your State of the Union Address last night. It was a pretty good one. It could have been much shorter, and your spilled milk joke didn’t go over too well (despite Rep. Jason Chaffetz’s air-rimshot). But I do thank you for placing education, and higher education in particular, so prominently in [...] Welcome new BlogHighEd members Alaina Wiens and LinkJust a quick post to belatedly welcome the two newest members of the BlogHighEd network: Alaina Wiens, who works in higher ed social media at the University of Michigan-Flint and does a fine job of it. She’s also one of the newest members of the Higher Ed Music Critics collective. Link: The Journal of Higher Ed Web [...] Friday Five: Introducing FollowEDUMike Petroff, web and technology manager for Emerson College in Boston and a member of the .eduGuru crew, has been working on a new online tool to help the higher ed community further collaborate and learn from one another. Called FollowEDU, the tool is a searchable directory of higher ed people in the social media sphere. [...] Repost: Marketing (and life) lessons from Martin Luther King Jr.This post originally appeared on this blog on Martin Luther King Jr. Day 2009, under the title Media relations, taking the long view and other lessons from Martin Luther King Jr.. MLK Jr. Day 2009 also coincided with the eve of President Obama’s inauguration, so references to that event have been deleted in an attempt [...] Introverts and the ?new groupthink?Disclosure: I am a raging introvert. I’m here, I’m not particularly loud, get used to it. I can come off as aloof, uncaring and anti-social. Whenever I run or work out, I like to do so alone. It gives me time to think and clear my head after days that are all too often full [...] Should PR handle #highered social media?Here’s one certain to stir differences of opinion among the decentralized communicators of the higher education world: Ragan’s PR Daily piece outlining 4 reasons the PR team should handle social media. Of course, Ragan Communications focuses on corporate PR, where things are much more centralized and hierarchical than they are here in higher ed land. And [...] Friday Five: Interview with ?Brand Like A Rock Star? author Steve JonesAs a music lover and marketer, I couldn’t wait to get my hands on Steve Jones’ new book Brand Like A Rock Star (affiliate link). I’m about halfway through the book, and it’s a great read so far. The concept behind Brand Like A Rock Star is simple but brilliant. Jones, a veteran of the music [...] |
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